The entire animation is built around a circle, using the 7DKS logo as the core of the motion design.
This explainer animation was created as a tool for an agency to use in selling prospective clients on the value of investing budgets in YouTube campaigns and media. It focused on the engagement and reach of in-stream content and the growing market for YouTube content in Southern Africa, whilst punting the agency's skills in the process. (The stats are off by now since the video is about two years old.)
A fun project, I was given the script and told to make it awesome. Executed over the course of three weeks.
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