Enterprise - The Fresh New Way to do Hotdogs
Created for the launch of Enterprise’s new re-sealable 1kg vienna packs. The re-sealable packaging is all about keeping the product fresh, but ‘freshness’ can also speak to something being ‘cool’ or ‘new’ – and with ‘innovation’ being a core pillar of the Enterprise brand, it was important to express these aspects of the brand in what and how we communicated as well. By introducing the market to new recipes and usage occasions, we were able to offer up ‘fresh’ (or innovative) ideas from Enterprise, while also driving volume - doing a job for both the brand’s health and bottom line. Quirky 10s spots were created to lead up to the news bulletins on TV. This showcased the ease of use of the resealable packs as well. The campaign also extended to street pole ads, in-store, recipe cards and Facebook, all of which helped to deliver a selection of mouth-watering images and recipe ideas to market, while also inviting them to share their own. I was involved in the conceptualisation and art direction of the campaign, as well as minor compositing work.